Design Society Shenzhen
MVRDV were commissioned by Design Society Shenzhen as exhibition designers for the main gallery of The Sea World Culture and Arts Center, a new cultural hub and gallery founded by London’s V&A, now open to the public in Shekou district of Shenzhen, China. MVRDV’s spatial design for ‘Minding the Digital’ exhibition is a labyrinth over two floors that creates different experiences and synergies between the various display environments. MVRDV collaborated with Amsterdam-based graphic designers Thonik who designed the visual identity of the exhibition. ‘Minding the Digital’ is open through 3 June 2018.
Location: Shenzhen, China
Client: Design Society
Programme & Size: 1,500m² exhibition hall
How to convey that thought? How to experience that?
MVRDV’s design for the main exhibition hall of the Sea World Culture and Art Center located in Shekou, Shenzhen responds to the biennial theme; ‘Minding the Digital’ and considers the myriad forms of digital creativities that are critical to China’s shift from a historic manufacturing centre to its current reinvention as an innovative hub. The design draws on and also reflects upon the central question of how to identify multiple design directions generated by digital thinking? To answer this, MVRDV has developed a labyrinth located over two floors that individualise and differentiates the display environments for designs and designers, whilst at the same time creates a synergy between both floors which gives different perspectives and experience from either within the exhibition hall or viewing from above.
The exhibition hall comprises
LEVEL 1: THE PRODUCTS
On level one, a labyrinth of ideas is made. This floor is designed as a maze of rooms that each show of designers and designers are contributing the making of a new world. They all have individualised focus so need individual rooms to reflect on this. Visitors, however, can go from room to room to get further acquainted with their works and understand them. All of the rooms have black interiors to give central focus products on display.
LEVEL 2: THE MAKERS
On the second floor and above the individualized display spaces below, stairs lead to an upper level with a glass floor showing off the makers, products and designers below. It becomes akin to a ‘dance floor’ where visitors can experience walking over (hi)stories. Here the visitor can interact with what goes on below as well as encountering a space for future products. It is a beautiful space illuminated from below.
The inventions of the past somehow interrelate and this is somehow described as an open source society that promotes showing. and an awareness of what others are doing and thinking.
TROY, THE EVOLUTIONARY CITY
Layer after layer new societies are being built and the proposal here for Design Museum might be likened to Schliemann’s excavations in Troy, that showed the evolutions of history and the making of the city. The future is made by inventive ideas that can lead to the emergence of the evolutionary city.
All of these rooms, ideas, products and makers might be seen as offering a panoramic view
Design: MVRDV - Winy Maas, Jacob van Rijs and Nathalie de Vries
Winy Maas, Wenchian Shi, Marta Pozo, with Bart Milon, Gustavo van Staveren, Cai Zheli, Matiss Groskaufmanis, Guang Ruey Tan, Sen Yang, Jan Szymankiewicz, Jose Sanmartin and Wenzhao Jia
Project Coordinator: Jammy Zhu
Director: Ole Bouman
Programme Director: Rong Zhao
Exhibition Curator: Carrie Chan
Exhibition Manager: Xiaonan Li
Assistant Curator: Siyun Tang and Xiaoyu Zhang
Exhibition Assistant: Yunjing Huang and Chenchen Zhou
Learning and Event Manager: Haibing Shen
Event Assistant: Qiuyi Ye
Learning Assistant: Xuan Pan
Head of Communication: Ling Gu
Membership Manager: Shu Zhang
Designer: Sheng Cheng
Branding Officer: Sichao Wu
Co-architect: Design Republic engineering
Graphic Design: Thonik
Images: Zhang Chao