MVRDV - Hola Holanda

Hola Holanda

The Netherlands 2016 pavilion for the Bogotá Book Fair (FILBO) showcases and celebrates Dutch design and literature. Rather than creating a one-time setup with the consequent waste of resources, MVRDV designed a modular system of crates to create a village of pavilions that will be reused as libraries in neighborhoods around Bogota. In this way the lifetime of the pavilion is extended and the spirit of the Book Fair is kept alive.


The catalogue of pavilions which includes a tribune-come-meeting-block, circular book shop and exhibition room are all built up from over one thousand wooden crates, and are each vividly coloured depending on its respective theme. The crates epitomise the Dutch design method of simple functionality combined with practical economics and complete adaptability. Each unit is cut from standardised wooden panels, leaving as little waste material as possible and are constructed in such a way that provides unlimited possibilities for reconstruction throughout their lifetime.

 “Our design is a village, an accessible, democratic design for all, executed in the best Dutch spirit with some fun.” Says MVRDV founding partner Jacob van Rijs. “But it was important also to comment on the trade fair system. Instead of trashing an expensive pavilion after a short use we wanted it to be reused adding long term value to the city.”

Furniture for the exhibition was a result of collaborations between Dutch designers and Colombian craftsmen. At the heart of FILBO is the aim to spread the knowledge of local and international writers, for MVRDV this idea translated into the architecture and design of the exhibition as well; to export the Dutch know-how and combine this with Colombian craftsmanship. Not only does this maximise on the budget, but more importantly it creates an experience that is more a partnership than an individual display. Dutch designer Irma Boom inspired locally crafted punctuation-styled furniture for the exhibition, as well as the graphical design, signage and the image throughout the exhibition. Whilst designer Richard Hutten exported the idea of his famous book-chair to be made with a Colombian twist.

The exhibition gives a glimpse into everything Dutch; the landscape, polder society, design approach, history and ambition; whilst focusing in on five main aspects of Dutch society. An explosion of colour marks each experience with its own array of vivid carpets and furnishings; reminiscent of Curacao, the Dutch-Caribbean island known for its iconic hybrid aesthetic. A tulip covered flower-house installation sits outside for visitors to admire before they are guided through the great gate entrance into the exhibition village. Inside, the Dutch personalities zone looks at the life and works of visual artist Jan Rothuizen, poet and writer Hendrik Marsman, and historical figure Anne Frank. Dutch design showcases the Super Models exhibition, a travelling collection of miniature models of design and furniture. As well as this are pavilions on transport, modern Dutch literature and book design. 



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