MVRDV - Studio director Gideon Maasland to lecture on transforming urban areas at X Festival

Studio director Gideon Maasland to lecture on transforming urban areas at X Festival


Rather than demolishing and rebuilding, sustainable transformations take advantage of existing structures in different areas. We want to refresh the buildings while maximizing the potential of the spaces between. Would you like to find out more? Studio director Gideon Maasland is going to speak about transforming urban areas at the X Festival on December 8.

Director and Architect Gideon Maasland joined MVRDV in 2016. Maasland leads MVRDV’s Studio 8, which is responsible for large-scale, complex buildings. He leads all projects in his studio under development and construction, including Valley, Tripolis Park, and the transformation of Jaarbeurs in Utrecht, as well as various projects in Eindhoven, Poland, and the UK. Renowned for his detailed and dedicated approach, Maasland’s work is hands-on. To ensure the highest quality, he is often on the construction site directly overseeing building processes.

X Festival is all about leading tourism transformation. This event is organized by the Digital Tourism Think Tank and is the leading event in the tourism industry focused on transformation. Over the course of multiple days, many themes will be discussed. Gideon Maasland will speak on the day with the theme The Future of Urban Tourism. He will mainly speak about transforming urban areas and creating urban spaces for visitors and residents. This event will be livestreamed online and is free with a registration.

  • Date and time: December 8, 2021. 15:00 – 15:45 (CET).
  • Location: Online
  • More information about the event and how to register here.