MVRDV - Gyre

Gyre

Omotesando is home to a series of flagship stores for major fashion brands. These spectacular decorated sheds seem to concentrate on the development of the façade, and are designed as giant advertisements. The Gyre on the other hand, provides real estate flexibility, while maintaining an iconic exterior. Circulation routes connect every level together and with external terraces, creating a new shopping experience, the vertical promenade.

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