MVDRV lifts an old factory out of its existing landscape breathing new life into an industrial working site in the heart of San Pellegrino Terme. An adaptive factory. A Star is Born!
The Experience Lab blends with the surrounding landscape: the valley, the river, the birches and white pebbles. From the inside, connections with nature are made as the star’s arms stretch outwards to the surroundings, offering a sequence of breath-taking panoramas. The ceilings and floors are made of a transparent and slightly reflective material, emphasising the purity of architecture as well as the intentions and ambitions of the brand.
- Principal in charge
- Copyright: MVRDV