MVRDV - Bulgari Kuala Lumpur

Bulgari Kuala Lumpur

The façade of Bulgari’s flagship store in Kuala Lumpur reinterprets the luxury brand’s heritage and experiments with traditional materials. The Kuala Lumpur storefront is the first in a series of façade designs for the luxury brand. Veins of gold light illuminate a concrete and resin façade that references the iconic cornice of Bulgari’s via Condotti store in Rome.

For over a century, Bulgari has set the pace for Italian style with a forward-looking, creative spirit that draws inspiration from the timeless beauty of Roman art reinterpreted by a distinctive contemporary touch. MVRDV’s design draws on the luxury brand’s heritage. The cornice of via Condotti is a set element used asymmetrically in different locations over the world; an iconic marble façade reinvented and reinterpreted through material experimentation.

In Kuala Lumpur, MVRDV has experimented with a façade that by day references its organic materiality whilst at night achieves a dramatic, electric-like effect. The innovative façade was developed in collaboration with Technical University Delft, and Tensoforma, who worked on façade production. The collaboration resulted in a new product integral to the proposed façade design. Glass Reinforced Concrete (GRC) was cut according to a pattern, filled with resin and illuminated by amber LED Lights. A stainless steel sheet acts as a base for the resin, with panel joints concealed and integrated into the vein pattern.

By day or night the Bulgari façade achieves the desired translucent effect; radiating a warm amber glow. The proposed catalogue for future Bulgari storefront façades can be adopted globally, making them instantly recognizable and unique in any context - an approach offering endless possibilities that combines sophisticated detailing with high-quality, innovative materials.

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Architect
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Concept design team
Design and material development team
Construction phase team
Strategy & Development
Copyright: MVRDV
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