MVRDV's The Imprint, a dual structured entertainment facility, sits as the center piece of a new tourist hub in Seoul, South Korea. The sibling buildings, the Wonderbox and Nightclub, share an architectural language; both becoming an echo of their family, the immediate surrounding buildings. A golden spot floating over the building and the plaza in front boldly marks the Nightclub entrance.
As Winy Maas explains: “Two months ago most of the cladding was done and client said, ‘this is an art piece. What is interesting about that is that they are looking for that momentum—that entertainment can become art or that the building can become artistic in that way. What, then, is the difference between architecture an art? The project plays with that and I think that abstraction is part of it, but it has to surprise, seduce and it has to calm down.”
- Design team
- Copyright: MVRDV